Tech Trends with Alex Miauton, Chief Product Officer at Property Finder Group

It’s been a very busy first half of the year for the Product team. What is a recent launch you are most excited about? How does it help clients?

We’ve invested a lot in user research this year with the clear objective to better understand behaviours and the interests of our audiences. This will massively help us improve the user experience and as a consequence increase engagement with our site. What does user research mean? It can be divided into two distinct parts: the first is quantitative and data-driven and allows us to model and analyse behavioural patterns.

The second is more qualitative. We bring some of our users to our office to interview them, ask them about their experience with our products and watch them whilst they are using the site. This helps us get some perspective on what matters to them. One of the biggest findings for our team was that user experience is not just about the platform or the website, it’s about the entire journey.

Our two most recent consumer tools are about helping with more parts of that journey and empowering our users with data-driven tools, allowing them to make the right decisions for them. Our Rent vs Buy Calculator compares the total cost of renting with the total cost of buying based on how long you plan to stay in the UAE. Click for more. While House Pricesallows you to search and compare asking prices, transaction prices and rental yields by community. Check your community now.